Personalised coaching.
Without the price tag.
Training and nutrition to fit your life, for £50 a month.
A programme you can actually follow. Food tracking that doesn’t become a second job. Support and accountability that take your real week into account.
Kids, shift work, limited time or health conditions, those things belong in the plan.
£50 per month
Your programme. Your food tracking. Your support. One app.
You don’t need another plan that only works when life behaves itself.
You probably already know that moving more and eating better would help.
The difficult bit is making it fit your actual life!
Understanding your life and situation is essential for creating a program that fits.
Your circumstances matter too, whether you work shifts, have children, are a single parent, have health conditions that make training more complicated or have battled disordered eating all this is factored in when creating a program that is right for you.
A workout that needs ninety minutes is no use if you’ve only got thirty minutes to play with. Food tracking isn’t helpful if it takes so much effort that you stop doing it.
A program that demands more than you can give will never work.
Standard brings your training, nutrition and support together, and builds it around you and your life so you can spend less time working out what to do and more time actually doing it.
A training programme that actually fits your life!
Choose a programme from the library or have one built around your goals, experience, equipment and available time as well as your circumstances!
The aim is a programme you can use in your actual week, rather than spend your time while wondering when you’re actually supposed to do it!
Track your food without making a meal of it.
We’ll calculate your calories and macros, with a specific focus on the type of goal you’re working towards, be that a lifestyle goal or something more focused on optimising performance and recovery.
Keep your food tracking inside the app, with different ways to log depending on what suits you.
Pressed for time? Take a photo of your meal to help create the entry, then check and adjust it.
Photo tracking is an estimate, not a laboratory test. But making tracking easier can help you keep a useful record instead of giving up because every lunch needs paperwork.
Want to create your own meal plan, based on the number of meals per day, options per meal and number of snacks you want? - Use the meal plan creator and export the recipes to a shopping list too!
Support that doesn’t treat every difficult week as a discipline problem.
Choose the level of accountability that you actually want and need, from gentle encouragement to a firmer nudge.
Standard includes message-based check-ins, so you can review what happened, ask questions and work on what needs changing.
Sometimes you need reassurance. Sometimes you need an honest conversation about what you could do differently.
Neither requires being shouted at or made to feel like a failure by someone who thinks having children, working nights or being ill is an excuse.
Track Your Progress.
Without the guesswork.
Tracking your progress just got even easier!
Progress photos are analysed by advanced pixel technology to break down exactly how much progress has been made and where.
All your measurements are displayed in helpful graphs so you can clearly see your progress.
Achievements are recorded and acknowledged to help you see just how far you have come!
Everything you need.
Built specifically for you.
All in one place.
For less than the cost of a couple of take away coffees per week!
More help when you need it.
Video library
Clear explanations you can come back to, without disappearing down another social-media rabbit hole.
Ask the coach
Somewhere to take your questions instead of guessing your way through conflicting advice.
Form checks
Get feedback on your exercise technique so you have a clearer idea of what to work on.
Community and resources
Access the Academy community, podcasts and practical information on topics including supplements.
All alongside your training and food tracking, inside the same app.
client transformations
Built around how I coach.
I’m Paul Andrews, founder of The ReDefine Academy.
My approach is simple: everything I do is evidence based and focused around teaching you what you actually need to know whilst I help you apply it to the life you actually have.
No demonising food. No fear mongering. No pretending everyone has unlimited time and energy. And no making you feel like a failure because your week didn’t look like somebody else’s highlight reel.
We look at what you managed, what it took and what would help next.
Standard puts you hand in hand with that approach to your training, nutrition and support, all for just £50 a month!
1. Join Standard
Complete your membership signup.
2. Set up your account
Tell us about your goals, experience and circumstances. Get your personalised calorie and macro targets calculated and select or have us build your training program.
3. Start using your plan and support
Begin your program on the days you chose to train on, begin tracking your food in a way that suits you and begin checking in each week via the in-app check ins.
4. Begin making progress
From day one you will have everything you need, in place to finally make progress that lasts!
Here’s how you get started.
A few things you might want to know.
Do I need to be fit before joining?
No. Your starting point helps shape the program. You don’t need to get results first to earn support. The best time to start is right now, especially if you have no idea where to start.
Do I need a gym membership?
No. You can choose or build a program around the equipment you have available. That can be at a gym or training at home.
Is the programme personalised?
Absolutely! You can choose a program from the library or have one built around your goals, experience, equipment and circumstances.
What if I have very little time?
That needs to be accounted for from the start. The plan should fit the time you can reliably commit to, rather than needing to depend on the perfect week, that you never actually have. But in short, everything is based around you and what you can actually do.
Are check-ins done by message or on calls?
On a Standard membership, the check-ins are message-based and delivered through the app. Regular one-to-one coaching calls are not included on Standard and are part of the Inner Circle.
Is food tracking from a photo completely accurate?
No. Photo-based logging provides an estimate that you should check and adjust. It is a convenient tracking tool, not a precise measurement of everything on your plate. The app will give a confidence score for how accurate the information is though.
What if I have a health condition?
Tell us about it during setup so it can be factored in. Coaching works alongside appropriate medical advice and does not replace diagnosis, treatment or specialist rehabilitation. A major driver for how a Standard membership works was my own diagnosis of PoTS. Too many coaches and coaching apps simply don’t or can’t cater for those with underlying health conditions, often leaving people feeling excluded or beyond help. The ReDefine Academy strives to fix that!
How much does it cost?
Standard is £50 per month.
Is there a minimum commitment?
Yes. The initial commitment is three months. After that, membership becomes a rolling contract and continues until cancelled, with one month’s notice.